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The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium EntrepreneursBy A. Ananda Kumar, J. Mexon, Geoffrey K. Mweshi
Abstract: The degree to which firms are inclined to carry out the marketing notion has been referred to as market orientation. As a result, firms that embrace market orientation concepts establish customer loyalty and satisfaction with the organisation's offerings, resulting in higher customer value and improved organisational success. The research study examines the relationship between market orientation and entrepreneurship among the small and medium business in Chibombo district. The research was …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 16–24 Read article →