1 publication

• Published Subscription 24 Feb 2025

  A Study on Retailers Preference Towards Amul Milk Product in Pune City

  By Sachin Wankhede, Saurabh Gimhavnekar, Adwani Monesh, Pranay Darekar

  Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …

  Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article →