1 publication

• Published Subscription 13 Feb 2025

  Impact of Subscription Models on Consumer Spending

  By Afreen Choudhary

  Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article →