1 publication

• Published Open access 19 Jan 2018

  Use of Facebook and Twitter for Advertisement and Branding

  By Aniket S. Pardeshi

  Abstract: Abstract Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 18–20 Read article →