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    Strategic Adaptation Through Digital Transformation in The Banking Sector

    Abstract: This research aims to comprehend how the banking industry has changed from a traditional banking environment to a digital one. As with many other businesses, digitalization is causing a major upheaval in the banking sector. Digital banking, blockchain, mobile banking, and artificial intelligence (AI) are examples of cutting-edge technologies that have changed the way financial services are provided. In addition to changing the way services were provided, the advent of …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article

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