2 publications
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Published Open access
Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance LimitedBy Mr. Samarth Nema, Anubha Thakur
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article →
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Published Open access
A Study on Opportunity and Challenges in Effective Utilization of Supply Chain Management in Sporting Industry of IndiaBy Anubha Thakur
Abstract: Supply chain management plays a crucial role in the sporting industry of India, which has been growing rapidly over the past few years. However, the effective utilization of supply chain management in this industry is still a major challenge. This essay intends to investigate the advantages and disadvantages of applying efficient supply chain management techniques in the Indian sporting sector. The paper begins by providing an overview of the sporting …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 13–18 Read article →