1 publication
-
Published Subscription
Green Minds, Smart Investments: Impact of Sustainability Cognition on Investment Behavior Among Emerging Indian InvestorsBy LATHIKA JAIN M, ANUPAMA K MALAGI
Abstract: Does the level of sustainability consciousness of an investor influence their investment decisions? This is the question we address in this paper. We test the impact of sustainability cognition - the combination of knowledge, attitudes and information-seeking that investors bring to ESG investment decisions - on the investment choices of retail investors in India. We test four hypotheses in our original survey of 300 retail investors, using a moderated mediation …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 · pp. 45–53 Read article →