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Gender Sensitization through Advertisements and Short FilmsBy Arnav Dayal
Abstract: Gender sensitisation is a critical aspect of promoting equality and challenging stereotypes in contemporary society. By examining the portrayal of gender roles, identities, and relationships in ads and short films, and by the virtue of relevant ted talks, the research illustrates both progressive and problematic patterns in their depiction. The study analyses popular TV advertisements and depicts how they are either indifferent towards gender sensitisation or they take undue advantage …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 44–49 Read article →