MBA Journals Peer-reviewed management research from Consortium e-Learning Network

3 publications

  • Published Subscription

    A Study on Customer Satisfaction towards Surface Transportation Services of Om Logistics Ltd. in Ahmedabad Region

    By Binod Sinha, Aakash Patel

    Abstract: Customer satisfaction is an important part of any organisation. Organisation focuses on this aspect carefully and sincerely in both markets b2b and b2c.Losing customers is a challenge and threat for any organisation as well as critical in context to revenue. Organisation never compromise on these two issues. OM Logistics Ltd. provides numerous services, one of the services being surface services. This study focuses on measuring satisfaction of customer of OM …

    Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 24–28 Read article

  • Published Subscription

    A Case Study on Failure of HP Touchpad

    By Binod Sinha

    Abstract: This is the case of HP Touchpad, a multi-touch capacitive touchscreen tablet. It launched in July2011. It was one of the most closely watched new gadgets of 2011and turned out to be the year’s biggest flop. The Touchpad, which was supposed to be a rival to Apple’s iPad, lasted just 7 weeks in the market before H.P. killed it, citing weak sales. Industry is visualizing ups and downs every day …

    Published in NOLEGEIN Journal of Business Risk management · Vol. 2, Issue 1, 2019 · pp. 1–4 Read article

  • Published Open access

    Strategic Marketing Management : Why to study?

    By Binod Sinha

    Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …

    Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article

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