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Collective Intelligence Value in the culture context: New Product Development and User Innovative BehaviorBy Tahir Nisar, Guru Prabhakar, Dina S, AL-Ghamdi, Ayman Sherbini
Abstract: This study aimed to investigate the impact of collective intelligence on new product development (NPD) and user inventive behavior in organizational settings. The Study decisions were made using the nomothetic approach, survey conducted among 60 product development managers from 10 organizations in the industry revealed that there is a positive relationship between innovative behavior and performance (both outcomes and efficiency). However, this relationship is mediated by the positive effect of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 1–7 Read article →