1 publication

• Published Open access 27 Jul 2023

  Marketing Research: Challenges and Opportunities in India

  By Dr. Payush

  Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …

  Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article →