1 publication

• Published Open access 30 Nov 2023

  The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach

  By Dr Sanjay Shrivastava, Smita Raj Jain

  Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article →