1 publication

• Published Ahead of print Subscription

  AI-Driven Behavioral Insights and Neuro-Based Decision Modeling in Fintech marketing – A Study

  By Dr. Sreeram Daida, Dr. Rambabu Gopisetti

  Abstract: This study examines the transformation of fintech marketing in India through the integration of artificial intelligence (AI)-driven behavioral insights and neuro-based decision modeling. As digital financial services expand rapidly, understanding consumer decision-making processes has become critical for designing effective marketing strategies. The research employs a primary data-driven approach, collecting responses from fintech users across diverse demographic segments to analyze behavioral patterns, cognitive biases, and emotional triggers influencing financial decisions. Advanced …

  Published in NOLEGEIN Journal of Operations Research & Management Read article →