2 publications

• Published Subscription 28 Oct 2023

  Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis

  By Dr. Swati Agrawal

  Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article →

• Published Open access 29 Jul 2023

  Analysis of Indian Equity Fund System

  By Dr. Swati Agrawal

  Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …

  Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article →