1 publication

• Published Open access 12 Dec 2017

  Stress That Influence Consumer Behavior in M-Business

  By Francis Xavier. A

  Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article →