2 publications

  • Published Subscription

    Crisis report on Zomato and Google gmail companies

    Abstract: This report aims at focusing on two organisational crises that have been occurred over the past 12 months to analyse the way in which crises management has been carried out. Zomato and Google are the two companies considered in this report as these companies have faced crises affecting their reputation (Bureau, 2018; Grelf, 2018). [2] The crisis management carried out in these two companies is analysed in this report through …

    Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 2, 2020 · pp. 59–67 Read article

  • Published Subscription

    Corporate and Business Strategies of Tesla Company

    Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …

    Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article

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