1 publication

• Published Subscription 14 Sep 2023

  Digital Marketing: Vocal for Local

  By Riya Jain, Himani Suthar, Kirti Sharma, Garima Shekhawat

  Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …

  Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article →