2 publications
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Published Open access
The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium EntrepreneursBy A. Ananda Kumar, J. Mexon, Geoffrey K. Mweshi
Abstract: The degree to which firms are inclined to carry out the marketing notion has been referred to as market orientation. As a result, firms that embrace market orientation concepts establish customer loyalty and satisfaction with the organisation's offerings, resulting in higher customer value and improved organisational success. The research study examines the relationship between market orientation and entrepreneurship among the small and medium business in Chibombo district. The research was …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 16–24 Read article →
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Published Subscription
Youth Unemployment Based on Work Experience—A Case Study in LusakaBy ANANDA KUMAR, Geoffrey K. Mweshi, Jackson Sishumba, Nick Pimpa Chisumpa
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on thecauses but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is awareof the challenges and it has promised to boost employment in general, and jobs for young people inparticular. So far, however, its initiatives have not made the difference needed. Many are the times inthe life of business that youths …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article →