1 publication
-
Published Ahead of print Open access Article
OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big LeapBy Gururaj S. Karadi
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article →