2 publications

• Published Open access 24 Jan 2022

  Impact of COVID-19 on E-Marketing Channels

  By N. Vanaja, K. Jagannayaki

  Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article →

• Published Open access 10 Jan 2022

  Glory of MSMEs in Growth of Indian Economy

  By K. Jagannayaki, Mantha Srinivas

  Abstract: The Micro, Small and Medium Enterprises sector has emerged as a dynamic sector of the Indian economy and an essential driver of glory and growth. It is second largest employment bowl of India. It had a vast network of 63 million enterprises stands over 40% of exports and 20% of GDP in addition to employment for 111 million people in the country. With special reference Telangana is concerned it is …

  Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 4, Issue 2, 2021 · pp. 36–48 Read article →