1 publication

• Published Open access 24 Jan 2022

  Media Coverage of COVID-19: A Classical Case of Media Frenzy

  By Kishan M.R., Neetha Mahadev

  Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article →