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A Study on Herd Behaviour in Stock Markets and ItsImpact on Market PerformanceBy Velugoti Varshitha, Kevin George, M. Amal Infanto Vensley
Abstract: Herd behaviour refers to the natural tendency to imitate the actions of a larger group rather than relying on one’s own judgment. This study aims to explore herd behaviour in stock markets and evaluate its influence on overall market performance from a behavioural finance perspective. Employing a qualitative approach, the research aims to understand herd behaviour, identify key influencing factors, and connect these behavioural patterns to investor decision-making in stock …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article →