1 publication

• Published Open access 28 Dec 2023

  Application of Digital Marketing to the Scope and Distribution of E-books

  By Madhav Sharma, Harsh Vardhan Singh Rathore, Dr. Krati Sharma, Manwi Gurjar

  Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article →