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Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance LimitedBy Mr. Samarth Nema, Anubha Thakur
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article →