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An Analysis of Investor Perception Towards Mutual Fund InvestmentBy Navyashree G, Pavithra K
Abstract: Mutual funds is widely recognized as popular investment alternative due to their diversification, professional management, liquidity & potential for long-term wealth creation. This study analyzes Investors' views on mutual funds by analyzing the influence of level of awareness, expected return, tax benefits, risk perception, and trust. The study gathered information from 110 MUTUAL FUND investors in Bangalore by using a structured questionnaire, and the responses are analyzed with the descriptive …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article →