2 publications
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Published Subscription
A Study of the Advancement of Digital Marketing in Indian ContextBy Neha Shrivastava, Meghna Jain
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article →
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Published Subscription
Exploring the Interplay between Stress Management and Work-Life Balance for EmployeesBy Meghna Jain, Neha Shrivastava
Abstract: Stress is being faced by employees and it is now considered as a predominant issue. The lifestyle of people has changed, and it has impacted the working of people at their homes and business/ workplace. Numerous people have been impacted seriously by longer workdays that would eventually impact their psychological and social well-being. Work life balance is very important, and the employees need to manage work at their homes and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 31–36 Read article →