MBA Journals Peer-reviewed management research from Consortium e-Learning Network

4 publications

  • Published Subscription

    British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy

    By Ananya Gupta, Nimisha Gupta, Manoj Gupta

    Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …

    Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article

  • Published Open access

    Studying Intercultural Contact Through Stereotype Threat

    By Nimisha Gupta

    Abstract: The objective of the present research was to study stereotype threat as a mean of intercultural contact among target audience i.e. college going females on their mathematical ability. It was hypothesized that females will perform poorly and will take more time in comparison to males on the applied numerical ability test. The stereotype ‘women are poor in numerical ability’ was activated in stereotype threat condition. For this purpose, the Numerical …

    Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 1, Issue 1, 2018 · pp. 10–22 Read article

  • Published Open access

    Organisation Commitment among Public Sector Employees-Myth or Reality

    By Nimisha Gupta

    Abstract: The aim of the present study was to explore organisational commitment in the Indian public sector unit on all the three dimensions- affective, continuance and normative of the TCM Employees Commitment Survey by Meyer, J. & Allen, N. (2004). (TCM Employees Survey Academic Users Guide 2004). The participants were those having more than three years of experience in the organisation. Both descriptive and inferential methods of statistics were used. The …

    Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article

  • Published Open access

    An Analysis of Internet Dependency and Happiness Quotient among Youth

    By Nimisha Gupta, Ananya Gupta

    Abstract: The objective of the present study is to examine and analyze the relationship between the internet dependency and happiness quotient among youth. There is a widespread notion that increased usage and dependency on internet is connected to the subjective happiness of the youth of the day .The study was conducted by comparing internet addicted and non-addicted college students on the measure of subjective happiness. It was hypothesized that there will …

    Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article

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