1 publication

• Published Subscription 11 Jul 2020

  Impact of CSR on Brand Recognition During COVID-19 Crisis

  By Sarvesh Mestry, Nivedita Kandi

  Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article →