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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian ConsumersBy Samuel S Mitra, Peter Arockiam. A, Milton Costa, Priyadarshini Rasquinha, Aparajita Hembrom, Ruby Mary Notts
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of theIndian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumersare always in the quest to elevate their standards of living which has brought about a seismic shift intheir daily modus operandi. One such exemplification would be the binge watching behaviour whichhas been observed amongst Indian consumers especially during the tough period …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article →