2 publications

• Published Subscription 13 Nov 2019

  A Bibliometric Analysis on Agriculture 4.0

  By Gaurvendra Singh, Rajendra Sahu

  Abstract: The agriculture industry is facing several challenges like ever boostingfood demand due to increasing population, lack of natural resources, seasonal variation reduced productivity, food waste, poverty, complex supply chain, and huge market inefficiencies. To make agriculture sustainable and more productive, we need to adapt to the fourth industrial revolutionin the agriculture sector. Agriculture is at the cusp of the fourth industrial revolution because it uses advanced technologies such as the …

  Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 6–13 Read article →

• Published Subscription 6 Nov 2019

  Social Media usage for destination marketing: A review of the theories of social media

  By Ashutosh Pandey, Rajendra Sahu

  Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …

  Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article →