1 publication

• Published Open access 23 Jan 2022

  Impact of COVID-19 on Social Media Marketing in Tamil Nadu

  By Joel Jebadurai, Ramya E.

  Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …

  Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article →