1 publication

• Published Ahead of print Open access Article 25 Jan 2023

  Influence of Blogs: A Study of Young Consumers of J&K

  By Ranju Katoch, Deeksha Singh

  Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article →