MBA Journals Peer-reviewed management research from Consortium e-Learning Network

2 publications

  • Published Subscription

    The Change in Consumer Buying Behaviour, respective of time

    By Rashmi Gujrati, Hayri Uygun, Chef Mirza Shazan Beg

    Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …

    Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article

  • Published Subscription

    Empowering Economics: The role of women entrepreneurship in driving Economic Development

    By Nikita Singla, Dr Swaty Wadhwa, Dr. Ameet Sao, Rashmi Gujrati

    Abstract: Any economy depends heavily on its entrepreneurs. These are the people with the abilities and initiative required to promote solid new ideas and take the appropriate actions to ensure their profitability. The potential financial gains the entrepreneur could make are the payoff for the risks taken. A "women entrepreneur" is technically any woman who plans and runs any business, typically with a lot of initiative and risk. However, the term …

    Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 43–53 Read article

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