1 publication

• Published Ahead of print Open access Article 13 May 2023

  Analyzing Role of User-generated Content in Marketing in Digital Age

  By Nishita Pruthi, Riya Wadhwa, Rohit Bansal

  Abstract: User-generated content is that content on the internet in which users contributed in creation. In this digital age, customers are creative and actively engage with the business. They share their opinions, inventions, and insights. Users also create posts while using business’s products and services and share them with their audience. Tools for collecting user-generated content include Blogs and Groups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish …

  Published in NOLEGEIN Journal of Information Technology & Management Read article →