1 publication

• Published Subscription 30 Jul 2021

  Analyzing Role of User Generated Content in Marketing in Digital Age

  By Nishita Pruthi, Riya Wadhwa, Rohit Bansal

  Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …

  Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article →