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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian PerspectiveBy Ashwin Gedam, Shivani Agrawal
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article →