1 publication

• Published Open access 1 Nov 2023

  Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand

  By Dr. Amanjeet Singh Sethi, Sugandha Joshi, Taruna Bhasin, Tripta Negi Mehra

  Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article →