2 publications

• Published Subscription 4 Dec 2019

  Industry Ethics and Principles

  By usha jayalakshmy

  Abstract: In a nation where ethics and qualities were viewed as generally significant and a rich culture accepted to be made by God loaded with all qualities and temperance’s, a nation where the fights depended on values, for example, Dharma Yudh and the war at Kurukshetra was the one battled at Dharmakshetram, however, these all are draining because of easygoing methodology by Industry visionaries, experts and government offices. “Principles and Industry …

  Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article →

• Published Open access 9 Feb 2018

  An analysis on enhancing brand equity of Kerala Tourism Development Corporation for the economic growth of Kerala

  By usha jayalakshmy

  Abstract: Kerala tourism development corporation is the back born in the development of the economic status of the state as it has a wide range of applications in the particular environmental scenario of the state is concerned. The various places like mountains, hilly place, rivers, sea, paddy fields, lakes, temples, churches, mosques, rare places, caves, tea estates, etc. make Kerala a rich state as far as the tourism sector is concerned. …

  Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 1, Issue 1, 2018 · pp. 23–28 Read article →