2 publications

• Published Subscription 28 Jun 2019

  An Analysis of Data Determining the Factors Influencing Consumer Preferences Towards Smartphones

  By Vaibhav Kumar

  Abstract: The aim of this research is to find out about the brand preference of smartphones. The increasing number of telecommunication networks and huge number of their subscribers has made Smartphones an important medium for communication. Switching Smartphone brands and updating one with latest technology in mobile brands has been in the increasing trend as well. Through this research, we can learn about the mobile brand preference of youth and help …

  Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 12–22 Read article →

• Published Subscription 19 Jun 2019

  A Study with Reference to Private Banks in Ghaziabad

  By Vaibhav Kumar

  Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …

  Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article →