1 publication

• Published Subscription 24 Feb 2025

  Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries

  By Vedant Sunil Deshpande

  Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …

  Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article →