1 publication

• Published Subscription 5 Dec 2019

  Advertising Trends – Indian Perspective

  By Vivek Kumar

  Abstract: Advertising is the backbone of any business enterprise. Success of a business largely depends on the effectiveness of the advertising campaigns conducted by it. Advertising is the paid form of communication with the users of products or services. The better is this communication; the better would be the result. Advertising is omnipresent, though people are not aware of it. In India, advertising ranges from hawkers shouting and selling their products …

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 19–23 Read article →