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A Study of Gender-Based Differences in Household Finance Decisions and Consumer BehaviorBy Vrunda J. Mehta
Abstract: This study examines gender-based differences in household financial decision-making and consumer behavior in urban India. Household finance decisions, such as saving, spending, investment, and credit usage, are influenced not only by economic factors but also by behavioral and psychological attributes, which often vary across genders. The study adopts a quantitative and analytical research design based on primary data collected from urban households. A structured questionnaire was used to collect data …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article →