Role of Strategic Advertising in the Food Industry: An Overview

Sunrita Mukherjee

NOLEGEIN Journal of Advertising and Brand Management

Role of Strategic Advertising in the Food Industry: An Overview

Sunrita Mukherjee

Abstract

In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it.

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How to cite

Sunrita Mukherjee. Role of Strategic Advertising in the Food Industry: An Overview. NOLEGEIN Journal of Advertising and Brand Management. 2020;3(2):10–18.

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Article details

Journal: NOLEGEIN Journal of Advertising and Brand Management
Issue: Volume 3, Issue 2 (2020)
Pages: 10–18
Published: Nov. 30, 2020

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