A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

Sachin Wankhede; Shubham Kale; Priyanka Maharnor; Durga Ambure

Abstract

Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK AROMATIC PVT LTD offers a seamless shopping experience. The purpose of this study is to investigate Pune City's consumers' perceptions of RUNIK AROMATIC PVT LTD and their degree of brand awareness. During a summer internship, the research was carried out with an emphasis on cold calling, product listing, data collection, marketing research, and sales. The brand's awareness strategy's opportunities, threats, weaknesses, and strengths were assessed using a SWOT analysis. Important conclusions show that 60% of respondents are satisfied with RUNIK AROMATIC PVT LTD's machinery and products, and 80% of respondents are aware of the company. The analysis shows that even if delivery times and brand recall could be improved, the company successfully raises brand awareness using a variety of promotional techniques. The study emphasizes how crucial consistent branding components and satisfying consumer experiences are to increasing brand recognition