NOLEGEIN Journal of Advertising and Brand Management

The Rise of Citizen Journalism in NCR

  1. Parul Kasaundhan

Abstract

Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This study explores the growth and development of citizen journalism in NCR, examining its technological drivers, credibility concerns, and socio-political influence. Using a mixed-method research design that includes surveys, interviews, and content analysis, the research investigates the ways in which citizen-generated content interacts with mainstream journalism – whether as a supportive supplement or as a disruptive alternative. It also evaluates public participation patterns and the ethical, legal, and verification challenges associated with non-professional reporting. The findings indicate that citizen journalism significantly contributes to drawing attention to local concerns, such as civic infrastructure issues, governance gaps, and instances of social inequality, that often receive limited mainstream coverage. Nevertheless, issues related to misinformation, sensational reporting, and limited editorial oversight remain pressing challenges. The study concludes by recommending structured training programs, ethical standards, and institutional collaboration to responsibly integrate citizen journalism into NCR’s formal media framework while preserving its democratic value.

Keywords

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