MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Business Risk management

An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad

  1. M. Santhosh Pavan Kalyan
  2. Kiran Kumar Thoti

Abstract

Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs and demandsfrom the consumers. Market research helps in understanding the markets, consumers, suppliers anddemand about selected products and services. It itself is broad term and organizations conduct marketresearch to sustain in the business. The research was conducted in the location of Hyderabad.

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