A Study on Consumer Awareness of Advertised Cosmetics Product with Special Reference to Wayanad District

Ms. Jincy VS; Ms. Sneha Surendran

Abstract

In spite of the expansion of the internet, television continues to be the most popular mass media for advertising and has kept that position for more than 60 years. Because of its reach, influence, and ability to target audiences, television is a crucial part of a media strategy. Advertising and television together create a deadly combination that has permeated modern civilization. Consumer awareness of advertised cosmetics refers to the level of understanding and knowledge that consumers have regarding the cosmetics products promoted through advertising It's the easiest approach to reach a younger audience. These customer groups are influenced by advertisements that promise the product will change their lives and do something exceptional for them. To determine the effects of television advertisements on 200 young consumers between the ages of 20 and 35, the current study was done. India's beauty sector is expanding twice as quickly as that of the US and Europe. Cosmetics have been used throughout history to protect and enhance the skin. In the late 19th century, women in western countries began openly wearing makeup. After World War II, there was a celebration of loved ones' return, and cosmetic sales increased. Cosmetic companies, regulatory bodies, and consumer advocacy groups all play roles in shaping consumer awareness of advertised cosmetics.