MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Consumer Behavior & Market Research

Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India

  1. Rohit Kumar
  2. Isha Mishra

Abstract

With the increase penetration of internet, online shopping has become universal with payments anddelivery made easy. As the spread of Pandamic COVID-19, online shopping has become even more indemand, considering the restricted situations. Online shopping is most considered and chosen way ofpurchasing various kinds of products and services. Nowadays online shopping has to be replaced withtraditional purchasing and consumer buying behaviour. The only reason behind is a lot of variety isavailable to customers to choose their own product in fingertips from all over world. Due to thisCOVID-19 pandemic online shopping business also facing some challenges which are not expectedbefore. This paper studies about how COVID-19 impacts online shopping business and change indemand and buying behaviour of consumer all of a sudden.

Keywords

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