MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Consumer Behavior & Market Research

The Impact of Loyalty Programs on Consumer Purchase Behaviour andLoyalty

  1. A. Sai Krishna
  2. Kiran Kumar Thoti

Abstract

This report gives an idea of what loyalty is, why it is important for business and how it might be achieved for marketers. Attractiveness Insider computer users are in a position to redeem the rewards points of theirs for items as deals as well as gift cards, helping offset buy rates without devaluing the merchandise. Loyalty participants likewise could redeem points for far more extraordinary factors including limited edition merchandise or perhaps in store beauty training.

Keywords

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