NOLEGEIN Journal of Consumer Behavior & Market Research

A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services

  1. Ms. Roshni Vlecha
  2. Dr. Meeta Pathade Incharge

Abstract

Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure food is picked up from the restaurant as soon as they receive and gets it delivered to the customer. Considering this main aspect, researcher has attempted to make a study to understand the benefits received and the various problems faced by the delivery persons of these various online food delivery services across India. However, the report highlights the significant hurdles that these delivery experts encounter. One of the most noticeable concerns is the rigorous nature of the work, as they must maneuver through a variety of traffic situations and weather obstacles to make timely deliveries. Concerns about safety on the road and during client contacts emerge as significant elements influencing delivery personnel's well-being. Furthermore, the gig economy nature of their work raises concerns about job security and access to critical benefits like insurance and healthcare. The study's goal is to provide a comprehensive overview of delivery personnel's experiences across various online food delivery businesses in India. The research aims to provide significant insights to businesses, governments, and the general public by examining both the positive and negative elements of these people' experiences. Finally, the purpose is to create a better knowledge of the delivery ecosystem, with the intention of instigating positive changes to improve the general well-being and working circumstances of these important contributors to the online food delivery ecosystem.
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